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This includes taking care of a customer's requirements such as airport representation, meet and greet services, transport arrangements, accommodation, sight seeing and general social and sporting activities.
"Bahrain has grown to become an important, major transit point in the Middle East. It is also being increasingly recognised as a major meetings, incentives, conferences and events (MICE) destination," says Gulf Air Vice President Business Units Ali Murtada.
"With the Government of Bahrain all set to establish a tourism authority and develop a tourism master plan to promote Bahrain as a destination of choice, we strongly feel that there is need for a professional destination management company in order to harness the full potential of these developments."
Gulf Air will also be considering options to develop a similar business in Oman.
"Gulf Air, the national carrier of Kingdom of Bahrain and Sultanate of Oman, together with the two leading travel and tourism companies of the Kingdom with decades of experience, is very well placed to achieve this objective,"
adds Ali Murtada.
The joint venture will work very closely with the tourism authorities, Bahrain Economic Development Board, Bahrain Airport Services, Immigration Services and other relevant authorities.
Posted by Anne-Birte Stensgaard, Senior News Editor
