Browse
related articles
"Leo Burnett presented an integrated communication plan that reflected a clear understanding of our business and strategic growth objectives, as well as good knowledge about regional markets," said Maha Al-Ghunaim, Vice Chairman and Managing Director, Global Investment House. "What's more, they were able to articulate this in a fresh and creative language that accurately reflected our current position and future ambitions."
The appointment comes at a time when Gulf stock markets have registered record highs, driven in part by strong oil prices and the increasing liberalization of economies in the region, and local, regional and international investors are increasingly focused on GCC securities.
"Global is recognized for its forward looking vision, regional market insights and results. As such, we were able to develop a clear and powerful brand idea for the company that we can execute across all relevant communication points,"
said Kamal Dimachkie, Managing Director, Leo Burnett Dubai and Kuwait.
The assignment covers the Middle East and North Africa region, with special focus on Kuwait. "This win against two strong, entrenched competitors reflects our team's ability to deliver unique and relevant communication solutions to a range of Kuwaiti businesses across diverse fields and sectors," Dimachkie added.
Global is a leading investment house in the Middle East with a presence in Kuwait, Bahrain, Dubai, Abu Dhabi, Oman and Jordan. It offers integrated investment services ranging from investment funds, asset and portfolio management and investment banking to advisory and structured finance. Global manages more than 22 investment funds and the assets under management exceed US$6 billion. Today, Global stock is listed on the Kuwait and Bahrain stock exchanges and the Dubai Financial Market.
Posted by Anne-Birte Stensgaard, Senior News Editor
