ICLP Dubai add two new members to their team

The two additions are in response to ICLP's global repositioning to deliver world-class loyalty marketing solutions via 3-core competencies: Consulting, Creative and Client Services.

With an increased focus on providing creative and back-end fulfilment services for dynamic markets of the UAE, ICLP Dubai has appointed Andy Barker as Head of Operations and Alaa Abu Saada as Art Director.

Andy joins ICLP with a wealth of operations, call centre and business experience acquired in his various capacities at a range of world class companies in the UK, including Egg, the largest on-line credit card provider in the UK, Legal & Trade Collections, a leading debt collection agency and IMS Response, a specialist provider of live and automated call handling solutions. His responsibilities at ICLP will involve the day to day management of operations, call centre development and the growth of new business through ICLP fulfillment services.

Alaa, a graduate from the Faculty of Fine Arts, Syria, brings to ICLP his extensive creative expertise acquired at various advertising agencies including Lowe, Fortune Promoseven and Nebula. He has worked on various global accounts servicing international and domestic brands such as Axe, Dubai Media City, L'Oreal, Coca Cola, Carrefour, and Etisalat.

With loyalty marketing proving itself as a profitable method of attaining, retaining and increasing a client's customer base, the additions to the team will enable ICLP to achieve its objective of providing end-to-end solutions and expanding its scope of services to new industries across the Middle East.