Sony's new Cyber-shot w-series cameras bring added performance and eye-catching design

The new W-series, DSC-W30 and DSC-W50 were recently launched by Sony Gulf and are available at all Jumbo outlets and other select electronics' outlets in the UAE.

In addition to sporting eye-level viewfinders in the fashion of traditional cameras, the new DSC-W50 and DSC-W30 models have large LCD screens and are significantly more compact than previous W-series models.

"These new models will be attractive to people who prefer the look and feel of a traditional camera, but without the bulk,"

said Mr. Masaru Tamagawa, managing director of Sony Gulf FZE. "We've also increased the light sensitivity, which improves the cameras performance in low light conditions, and improved the cameras' user interface for better photography results and overall camera experience."

Both new cameras offer six-mega pixel image resolution for high-quality prints, high-light sensitivity for fast-action shooting and more natural-looking pictures in low-light conditions, precision Carl Zeiss® Vario-Tessar 3x optical zoom lenses, and MPEG1 movie recording.

Available in silver and black, the DSC-W50 model features a 2.5-inch, easy-to-view LCD screen wrapped in a metal-alloy body with sophisticated etching and details. The DSC-W30 model comes in silver, white and light blue colours with a two-inch LCD screen.

No More Guessing What those Icons Mean

Anyone who has ever found menu icons on a digital still camera mysterious will appreciate the new function guide on the latest W-series models. When menu icons are selected, such as a specific shooting function or scene mode, a text explanation is displayed on the LCD making it easier to take a great shot. This function guide can be turned off once the user becomes more familiar with the camera.

Built for Better Performance

Both new models include high light-sensitivity settings up to ISO 1000, which allow for shooting at higher shutter speeds to capture fast-moving subjects with less blur. With higher light sensitivity at your fingertips, you can shoot in available light without a flash for more naturally-exposed, "true-to-life" pictures. With Sony's Clear RAW ™ imaging technology, you can increase the camera's sensitivity without dramatically increasing picture noise, which makes pictures look blurry and grainy.

Sony's ultra-fast Real Imaging Processor™ circuit delivers quick start-up, fast shot-to-shot times, and long battery life -- up to 400 shots on a single charge for the DSC-W30 model. It also speeds up the cameras' sophisticated auto-exposure and multi-point, auto-focus features so that users get the picture right the first time.

Both cameras have 32MB of internal memory, which can be expanded further with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now offered in capacities up to two gigabytes.