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LG breathes life into air
- United Arab Emirates: Tuesday, March 07 - 2006 at 13:36
- PRESS RELEASE
Global and regional digital leader LG Electronics introduced a range of air purifiers, combining effectiveness, convenience, portability and quiet operation. The sleek and compact appliance integrates easily into any décor.
"Our customers are becoming health conscious and we are developing products in line with their needs," said C H Lee, President, LG Electronics Gulf FZE. "LG is focused on delivering innovations that are stylish and also good for health. We see air purifiers as another exciting addition to LG's family of home appliances."
Lee added: "Allergies are becoming an increasingly common health problem and the quality of indoor air can have a significant impact on conditions like asthma, and hay fever. After using an air purifier, many people report sleeping better, having more energy, being more alert and creative, breathing better, and just feeling better overall."
LG air purifiers' (models: PS-M550 and PS-H500) 5-stage filtration system includes a prescreening filter to capture the larger dust particles and preserve and extend the life of the other filters in the unit.
An allergy filter stops allergy-causing substances from circulating in the air and minimizes the chances of allergic reactions by changing the nature of allergen proteins. A HEPA (High Efficiency Particulate Air) filter and an active carbon filter with platinum remove household odors and VOC's. HEPA filters removes 99.97 per cent of air borne dust, pollen, mold, bacteria and air borne particles.
The air purifiers do not generate ozone, and are suitable to cover distances of up to 43 sq meters. A single unit eliminates up to 85% of airborne microorganisms in a typical room. The filters are washable and hence easy to maintain.
"As a home appliance maker, we focus on improving peoples' lives with convenient products. We are dedicated to help making our customers' lives easier, more convenient, and, ultimately, better. We believe this new offering will have a huge impact on consumers' daily lives as well as on the environment," added Lee.
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Notes and media contacts
For more information, contact:Hamad M. Malik
Director
Marketing & Corporate Communications
LGE Middle East & Africa Operations
Tel: +9714-3340066
Fax: +9714-3370515
Aarif Malik / Amber Dale
Polaris Public Relations
Dubai, UAE
Tel: +9714-3348522
Fax: +9714-3341326
About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 06657.KS) is the world's major force and technology innovator in electronics, information and communications products. The company has more than 67,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, DVD players, optical storage devices, air conditioners, canister vacuum cleaners and micro ovens. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.
LG Electronics Digital Appliance Company (DAC) is a technological leader and a pioneer in home appliance convergence. LG DAC provides a total package of digital products for homes, which includes air conditioners, refrigerators, washing machines, cooking appliances, and vacuum cleaners. LG has also made entry in the built-in appliance market. LG's innovative combination products and home network features have garnered international acclaim.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.
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