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Suzuki gears up for the Boat Show 2006
- United Arab Emirates: Saturday, March 11 - 2006 at 12:48
- PRESS RELEASE
To keep with the current pace of waterfront developments and the subsequent growth in yacht ownership, Suzuki is unveiling an impressive lineup of four stoke outboard engines to provide boaters with the power to get the most excitement from their boating experience.
"Fresh ideas, advanced technology and innovative designs keep Suzuki ahead of the competition," said Hasan El Houbi, sales and marketing manager, Auto Sport LLC. "Marine outboards are now as sophisticated as the most advanced car technology, and more so in some cases, all with the added demands of a harsh marine environment. There are several discerning customers in the Middle East region who recognise the technical prowess of Suzuki engines - we have had solid year on year growth in terms of units sold and our commitment to new and better ideas has earned us the respect of the industry and acclaim from satisfied customers."
Suzuki's DF150 and DF175 are based on a new inline four cylinder power head with the largest displacement to date in the four stroke, four cylinder category. These engines are also light and share other advanced features including a 32-bit onboard computer that monitors and controls engine functions.
"The UAE has evolved from a small consumer base into a significant manufacturer of vessels of all sizes as well as being a service and equipment provider for the burgeoning marine industry in the rest of the Middle East and Asia. The Dubai International Boat Show is the ideal platform to launch the new Suzuki engines and we look forward to an exciting event this year," said Houbi.
Suzuki provides a comprehensive range of four stroke outboard motors from 4 - 250 horsepower. The company has won a number of innovation awards in the field of fuel injected outboards and has also won a number of customer satisfaction surveys internationally.
The DF150 and DF175 will be on view at the Dubai International Boat Show that will take place from 14 - 18 March 2006 at the Dubai International Marine Club, Mina Seyahi.
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About Al YousufAl Yousuf LLC was founded in Dubai in 1953 and since that time has steadily grown to become one of the leading commercial groups in the UAE. Al Yousuf operates across a wide range of industries, including automobiles, marine, manufacturing, real estate, information and communication technology, electronics goods and chemicals.
With 'partnership' at the core of all its activities, the Group has developed strong value-added relationships with major international brands Chevrolet, Yamaha, Daihatsu, Daewoo and Suzuki in the auto and marine segments, LG in electronics, and ATI/Sapphire, Avaya, CNet, Concerto-Aspect, Epson, NEC, SimpleTech, ViewSonic and Western Digital in the ICT sector.
Wallis Marketing Consultants FZ - LLC
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2801
www.wallismc.com
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