eSys Technologies appoints Pavan Gupta as Director for Europe, Middle East and Africa

Gupta, an IT industry veteran with over 20 years' experience, will now be based in The Netherlands, from where he will manage the company's 12 offices across Europe besides continuing to hold existing responsibilities in the Middle East and Africa region.

Reacting to his new appointment, Gupta said:

"I feel proud and honoured at being vested with the additional charge of looking after the company's operations in Europe. The new posting will help me to better integrate and expand eSys Technologies' activities over a wider market, reaching out to an ICT user population with varying levels of PC penetration and IT skills."

Gupta's climb up the corporate ladder has been marked by a positive style of management that he has evolved over the past two decades of leading people. Explaining what he calls Operation Auto Pilot Mode, Gupta adds, "I believe that everyone wants to work. Employees are not magicians to conjure up the impossible. To get the best performance out of people, the manager needs to define his employees' role clearly, chart out responsibilities, delegate enough authority and provide necessary resources. With proper inputs, things will get rolling on their own, and you need to get involved only in case a problem arises."

With Gupta at the helm of affairs, eSys Technologies has made rapid strides in the region. Foremost among his achievements is the setting up of the 30,000 low-cost PC assembly plant at Dubai's Jebel Ali Free Zone in 2005, which helped the company achieve sales of US$ 143 million during 2005--a 46 per cent increase over sales during 2004 and a 160 per cent hike over sales in 2003. The UAE alone registered a 50 per cent growth in sales during 2005. Gupta's tenure also saw the setting up of the Middle East's first repair facility for faulty memory modules at Jebel Ali.

Gupta, who handled budget management control, product marketing and public relations in the region, has overseen the company's expansion into fresh markets by establishing a reseller partner network in Iraq; and opening representative offices in Morocco and South Africa which also service markets in neighbouring Algeria, Tunisia, Libya, French-speaking West Africa, Namibia, Mozambique, Zambia and Angola. Eyeing the growing demand for low-priced high quality PCs from small and medium business enterprises, home-users, the health, education and government sectors, the company expects to achieve sales revenue of US$ 180 million in 2006 under his stewardship.

Before joining eSys Technologies, Gupta served as Business Manager of Acer Computer (ME) Ltd at Dubai's Jebel Ali Free Zone and held managerial positions with high profile companies such as DCM Data Products, HCL Ltd and Fujitsu ICIM Ltd in India. Gupta holds an MBA from the Faculty of Management Studies (FMS) at the University of Delhi in India with specialisation in Marketing Management and a B Tech (Hons) degree from the prestigious Birla Institute of Technology & Science at Pilani, India, with specialisation in Computers.