Bird flu - research into people's awareness & concern in Saudi Arabia & the UAE (page 2 of 2)

As I read out each, please tell me how strongly you agree or disagree with the statement. (5 pt. scale)

Though we have seen at an overall level that Bird Flu is not expected to become a big problem in this region, people do believe it is contagious, have chosen to eat less poultry and are likely to change travel plans to avoid affected countries.

In addition, they also expect their respective governments to take precautionary measures like: banning import of birds from other countries, all vaccinated against bird flu, and borders to be closed.

The chart below highlights the percentage of people who agree strongly/slightly, separately for respondents in Saudi Arabia and the UAE.



In conclusion, people in Saudi Arabia and the UAE are not yet unduly alarmed at the spread of Bird Flu or that it will never become a real problem in their respective country.

However, post the completion of data collection for this short exercise, reports of wild/pet birds (falcons) in Saudi Arabia contracting Bird Flu disease have been widely circulated in the media and future measures of awareness, and particularly concern, would undoubtedly rise further.

Methodology

TNS Tracker Plus is a continuous brand health monitoring tool and a rider was used to carry 5 questions on Bird Flu. Fieldwork was conducted in the months of Dec '05 to Jan '06 in Saudi Arabia (n=1,000) and the UAE (n=450). Standard quotas were applied for sample representation to the population distribution for nationality, gender & age. Target respondent definitions in both countries were: Nationality - Local Arab, Expat Arab (ELPJS), Asian (Indian, Pakistani), Gender - Male, Female, Age - 15 - 49 years.

The findings published in this article are based on data filtered on age 20 - 49 years, in both KSA and UAE.