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Roads and Transports Authority announces launch of call center to enhance customer service

  • United Arab Emirates: Monday, March 13 - 2006 at 15:46
  • PRESS RELEASE

Roads and Transport Authority (RTA), Dubai, has announced the launch of its call center that aims to significantly enhance customer service by providing broad-based customer services.

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  • Dr.Aysha Al Busmait, Director of Marketing and Corporate Communications Department at RTA.
    Dr.Aysha Al Busmait, Director of Marketing and Corporate Communications Department at RTA.
The fully-equipped call centre has been set up in partnership with Etisalat and will take customer calls on a 24/7 basis, offering a range of services pertaining to public transport, parking, fines, traffic congestions and maintenance.

The public can call the toll-free number 8009090 to avail information on bus services, bus routes and timings, bus station locations, smart cards for buses, boat transportation services, accidents and traffic congestions, parking services, maintenance of roads and traffic lights, fine payment and enquiry and working hours of departments within RTA.

"Creating a smooth and safe transport system for all lies at the core of RTA's objectives. Setting up this call center will perfectly complement our vision, as providing important information to the general public on matters related to public transport and traffic will significantly help them in planning their travel within Dubai. The call center will serve as a central point of contact for the public who wish to avail information from the RTA," said Dr.Aysha Al Busmait, Director of Marketing and Corporate Communications Department at RTA.

"Roads and Transport Authority is pleased to partner with Etisalat to set up our call center, which will operate round-the-clock to serve our customers. We will be launching se4rvices in phases, with the first phase catering to public transport and paid parking facilities," she added.

Mohamed Bamakhrama, General Manager, The Contact Centre, a Business Unit of Etisalat said, "We are happy to work with the RTA, to custom design a call center solution. Over the next few months, we will transform the service from a simple call centre to a sophisticated multimedia contact center, handling everything from simple inquiries to supporting online transactions."

In the second phase, the call center will provide detailed information on the services offered by RTA, such as documents required for applying for a service and instructions on forms to be filled. Details on traffic diversions, especially in the wake of the Dubai Metro project will also be provided to help road users in Dubai commute with the least inconvenience.

An advanced communication system has been developed by RTA's Strategy & Organizational Performance Department to enable effective communication between the call center and RTA. The department is also assuming responsibility for handling suggestions and complaints received from the public.

In the future the public will be able to receive information and response to their requests and queries through SMS, email, fax or via post.
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Notes and media contacts

For further information, please contact:
Orient Planet PR & Marketing Communications
Tel : +971 4 3988901
Fax : +971 4 3988941

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