Executive Vice President (EVP) Mickael Ghossein and MobileCom Chief Executive Officer (CEO) Majd Shweikeh as well as other JTG representatives attended the conference.
"The announcement of such a strategic and confident move coincides with the Group's refocus as an integrated operator, which is already bearing fruit in elevating the level of services and offers provided by the Group's different business units. This is a special opportunity for MobileCom to emphasize its commitment towards rewarding its customers and fulfilling their needs efficiently and effectively,"
Mr. Mickael Ghossein said.
Mrs. Majd Shweikeh went on to say, "Revamping our prepaid offers comes as a result of fully understanding our customers' growing needs and future expectations by providing them with the simplest and best offers in the market place. Customers will find that we have radically simplified the range of products and offers available bringing with it greater clarity and visibility to the benefits of being a MobileCom customer."
She went on to outline in more detail that MobileCom had made constructive changes to its prepaid offers, by merging them into two very distinctive offers. Shweikeh pointed out that this change marks the beginning of a new phase in the local telecom market, making it easier for customers to comprehend the packages offered rather than having a wide range that are often too complicated for customers to understand.
Shweikeh explained that the two new offers included the extension of the validity period to one year on scratch cards by shifting from an accumulative validity method to a scratch card denomination method.
The two distinctive offers called "7" Offer and "Youth" Offer will provide customers with fixed low tariffs as low as one piaster per minute, offering customers greater flexibility and reassurance about the costs being incurred when making calls.
According to the CEO, the change over for all MobileCom customers to the new offers will take place automatically; "CardCom", "7/7" and "Tourism" customers becomes "7 Offer"; while customers already using MobileCom's "Youth" and "SAWA" offers will instantly become "Youth Offer". The best and most popular features and services will be retained, in addition to an estimated positive reduction of 20% - 85% on all calls depending on the selected offer and calling destination.
During a visual presentation, MobileCom said that what sets the new offers ahead from the rest of the market is the ability to pre-select three favorite numbers on a preferential fixed rate; customers will be charged one piaster per minute for calls within MobileCom network and three piasters per minute within Jordan Telecom network. Furthermore, customers taking up the new "7" offer would be able to select one international number among the three numbers and benefit from the lower international destination calling rates in addition to gaining the advantage of calling any other local network at a flat rate of seven piasters per minute.
As for customers taking up the new "Youth" offer, they can call any other local network at a fixed low rate of six piasters per minute. Additionally incorporated in the new "Youth" offer, is a discounted night rate for local calls, which would be as low as three piasters per minute, plus 50 free SMS per month as long as the customers line is active, and two MMS per every JD1 recharge.
Consumer and Corporate Marketing Manager, Yanal Shwayyat pointed out that the recently introduced UniZone service will be available through the new "Youth Offer". The UniZone is an exclusive service, launched by MobileCom for the customers of its "Youth" prepaid offer providing discounted rates as low as two piasters per minute when calling to any MobileCom number within the campuses of the University of Jordan, Hashemite University and Yarmouk University.
The renewed offers include a number of common features, as MobileCom modified its loyalty program so that the new 'Pay As You Go Loyalty Program' provides all its prepaid customers with up to 15% free bonus on every recharge regardless of the denomination of the chosen prepaid card based on continuous activity.
Additionally, the operator introduced new free SMS bundles.
Shwayyat explained that the offers will retain a number of previous features, including no fixed monthly fee, free voice mail service and the billing per second after the first minute, pinpointing that the prepaid subscribers have free access to the international and roaming calls. MobileCom has also improved the service enabling its customers a maximum limit of JD10 per month.
"We believe in the importance of excelling and continuously responding to our customers' growing needs. We look forward to realizing more of our customers' goals by bringing more cutting edge offers and professional solutions to the market," Shweikeh concluded.
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Posted by Anne-Birte Stensgaard, Senior News Editor
