Through outdoor, print, in-store media and an extensive sampling campaign in key accounts and educational institutions, the beverage will also be introduced to those who are not yet familiar with brand.
"Vitaene C contains Vitamin C, B2, B3 and Niacin. As the drink doesn't carry caffeine, it is suitable for children too. The 2006 marketing campaign will address all target segments to ensure that health-conscious consumers across the UAE are aware of the drink and its merits," said Hussain Al Zubaidee, Director - Consumer Division, NTDE.
The campaign starts in March and April 2006 with the rest of the advertising campaign scheduled for the summer. The key product message is 'Healthy Boost' targeting the energy drink consumers who are looking for a healthier alternative.
Since the launch of the brand in the UAE in 1998, Vitaene C has enjoyed a significant amount of success in the local market, much of it due to the quality of the product, said Al Zuabidee, adding that the company now aimed to build on that success.
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NTDE kicks off high-energy Vitaene C campaign
- United Arab Emirates: Tuesday, March 14 - 2006 at 15:33
- PRESS RELEASE
National Trading and Developing Est. (NTDE), sole UAE distributor of Japanese health drink brand Vitaene C, launches the 2006 marketing campaign with the goal of building awareness of the benefits of the drink amongst the health conscious.
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National Trading and Developing Establishment (NTDE) has, for more than three decades, been at forefront of bringing world-class brands and services to the Middle East. What started as a small retail operation has grown into a multi-million dollar business across many divisions with major international brands distributed by NTDE in the UAE.Since its founding in 1971, NTDE has been a pioneer in bringing quality brands to the Middle East. The company still remains a family concern, headed by founder and Chairman Hassan Ahmadi. NTDE today is a regional powerhouse with more than 6,000 products distributed across the United Arab Emirates, The Sultanate of Oman and Iran.
For further information please contact:
T: +9714 390 3946/8
F: +9714 368 8053
E-mail: press@cpr.ae
Posted by Janeta Novakovic, Assistant News EditorTuesday, March 14 - 2006 at 15:33 UAE local time (GMT+4)
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