Chairman & CEO, Publicis Group, Mr. Maurice Levy to Grace the 40th International Advertising Association World Congress in Dubai

The Group also confirmed the presence of, Mr. Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide, Mr. Richard Pindar, President, Leo Burnett EMEA, Mr. Jack Klaus, Chairman of Publicis Group Media and Ms. Carla Michelotti, Ex Vice President General Counsel & Director of Government Affairs, Leo Burnett Worldwide along with 26 top Global and regional Executives, who will add to the stature of this convention. Themed as "Challenges of Change", the congress will include topics such as "Getting ahead in the wired world", "Role of conventional media in the changing world" & "Brands as people and People as Brands".

Speaking about Mr. Levy's presence at this years congress, Mr. Raja Trad, CEO, Leo Burnett, MENA and a member of the congress steering committee as chairman program/speakers committee, said, "Mr. Maurice Levy is recognized as one of the world's leading figures in the industry, who has transformed Publicis into a global powerhouse of top creative advertising and marketing agencies. He further added, "Mr. Levy has successfully managed a multi-year program of international expansion that today assures Publicis, multinational clients of the broadest range comprising of top creative advertising and communications services. It is an honour for the entire group to have Mr. Levy as a visiting delegate at this years IAA world congress in Dubai. We are all looking forward to giving him a warm welcome in the region".

The presence of all these stalwarts will mark this convention as an insightful occasion that will provide an opportunity to industry professionals, for receiving a wider perspective, on a wide range of topics, categorized as crucial for the evolution of the advertising industry. As an overview of their roles at the international convention, Mr. Tom Bernardin, chairman and CEO for Leo Burnett Worldwide, will be a panelist to discuss "Integration versus Segmentation the Future of Advertising Agencies". Mr. Jack Klaus, Chairman of Publicis Group Media will address the issue of "Succeeding in a Where World" and Ms. Carla Michelotti, Ex Vice President General Counsel & Director of Government Affairs Leo Burnett worldwide, will represent a panel discussion titled, "Advertising Environment" and will also address the delegates on the subject of "Responsible Marketing Regulation & Self Regulation".

Speaking about the chosen location for this international convention, Mr. Raja Trad, CEO, Leo Burnett MENA and a member of the congress steering committee as chairman program shared an interesting perspective, he said, "Dubai is an ideal setting for conducting this prestigious advertising forum, as it is fast emerging as one of the main business and advertising hubs in the entire region. For conducting this 40th International Advertising, World Congress, there could not have been a better timing as Dubai is witnessing the best creative talent from all across the Globe, making it the Middle East's most devoured creative and media hub".