ChevroletArabia.com drives easy access to latest information

As the estimated number of internet users in the Middle East hit the 10 million mark in 2005, online information is becoming a key differentiating factor for the dissemination of product information. With an impressive 400,000 hits in 2005, chevroletarabia.com is quickly making its mark on the regional internet information offering,

In addition to sourcing information about the brand's extensive line-up, including vehicle features, specifications, images and colour options, users can also use the site to locate their nearest Chevrolet dealer, set up test drives and subscribe to a regular newsletter, for all the latest updates on Chevrolet cars and events.

With links to Chevrolet Live, the brand's entertainment and sports portal, the interactive, country-specific site enables visitors to step into the drivers' seat, bringing them up to speed on the hottest happenings in the world of Chevrolet, football and cricket.

"An increasing number of consumers in the Middle East are turning to the internet as a key source of information - they may be seeking up to the minute sporting results and fixtures, be researching their next vehicle purchase, or simply dreaming about their fantasy car," said Gerry Groenewegen, Regional Brand Director, Chevrolet. "

"The dynamic and interactive new design of ChevroletArabia.com is an important way for us to engage existing and potential customers across the region, by providing user-friendly and fun access to the information they want at one easy location."

ChevroletArabia.com is also the place to go for regional sports lovers, helping football fans stay on top of all the latest scores, rankings and match fixtures, while cricket fans will appreciate the in depth interviews with international players, downloadable wallpapers and online games that are just a click away.

Encapsulating the compact value, fun and freedom of the Spark, through to the iconic power and on-road presence of the Corvette, or the comfort and capability of the legendary Suburban, the Chevrolet line-up offers Middle East customers the widest range of passenger cars in the region.