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Germany to kick-off Mid East FIFA campaign at ATM

  • United Arab Emirates: Monday, March 20 - 2006 at 09:53
  • PRESS RELEASE

Germany - the FIFA World Cup 2006 host - is to kick off an aggressive marketing campaign aimed at attracting Middle East soccer fans, at the Arabian Travel Market, the region's premier travel and tourism exhibition.

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The German National Tourist Board's (GNTB) manager for GCC States, Heike Murad, said, "Saudi Arabia's qualification for the FIFA World Cup will have a big impact on GCC travellers. Therefore, the Arabian Travel Market is an ideal event for us to kick-start the regional campaign.

"The actual campaign is still being finalised but will include key incentives to encourage soccer fans to make the trip to Germany."

FIFA soccer fever will be just part of a diverse German presence at Arabian Travel Market 2006, which will be held at the Dubai World Trade Centre from May 2-5 this year. The GNTB is among 34 official tourism bodies taking part in the annual Arabian Travel Market, which this year is celebrating its 13th showing.

Other key German promotions planned for ATM is the 'Shopping In Germany' festival and the 'Mozart Year' - a 12 month celebration of the renowned maestro's 250th birth anniversary.

"Our aim is to create awareness among GCC travel agents, especially about Germany's cultural wonders, which is central to our agenda," said Murad.

The GNTB believes the Middle East is key to the development of Germany's inbound tourism industry with overnight stays by GCC travellers rising higher than from any other region.

"The growth in overnight stays from the GCC to Germany is the highest from anywhere in the world - 648,997 visitors in 2005, a 26.7% increase over 2004 as against the world average of 6.4%," explained Murad.

"The average length of stay of visitors from the GCC is 22 days as compared to 7.5 days for European travellers, demonstrating the value of the Gulf market to the German tourism sector.

"The average GCC traveller spends 2,350 Euros (US$2,793) per person, 403% higher than their European counterparts who spend an average of 583 Euros (US$692) per person, an indication of the high spending capacity of Arabs."

Reed Travel Exhibitions (RTE), which organises Arabian Travel Market, says this year's event will be the most diverse in the event's history with more exhibitors, more destinations and more products on show.

"Not only is this one event which will promote unlimited destinations, but it will also be a shop window to a hugely diverse product range," said Chris Chackal, Group Exhibition Director - Overseas Events, RTE.

"New-to-market products at ATM will include private hire of one of the world's most luxurious yachts to horse riding on the Argentine pampas. The new business opportunities for Middle East travel professionals are obvious from this extremely wide product and exhibitor portfolio."

To date exhibitors from 37 countries have signed up for Arabian Travel Market, which is held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.
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Notes and media contacts

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. which organises over 420 events in 32 countries, serving 49 different industries in 18 key sectors, attracting over 90,000 exhibiting companies and more than 5.5 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier's business titles are closely linked with Reed's exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world's leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organises 15 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Business & Incentive Travel Mart (CBITM) and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions' website on www.reedtravelexhibitions.com

About the German National Tourism Board (GNTB)
The GNTB is a provider of marketing services for the German tourism industry. With It's Headquarters based in Frankfurt, the GNTB has 29 foreign representative offices around the world. The GNTB aims to enhance the positive image of Germany as a travel destination and increase the volume of tourist traffic to and within Germany. The GNTB brings together the tourism partners through road shows in foreign markets together with German partners from the tourism industry. In addition, the GNTB has its own Trade fair which is the Germany Travel Mart. The GTM is an annual event aimed to offer important information about the services and products offered by the German travel industry. GNTB has developed marketing strategies and concepts based on specific themes, events and attractions for 2005: "Family Holidays" and "Vibrant Towns and cities" beside the long-term theme "2006 FIFA World Cup Germany." The number of visitors to Germany from the Arab Gulf States has been steadily growing for many years. In 2005 the number of overnight stays from this region increased by 26, 7%.

Issued on behalf of The German National Tourist Board by Ekadaa Public Relations, Dubai. For further information please contact Alisa D'souza
Tel: (+9714) 3912072;
Fax: (+9714) 3904740;
Or Moh'd Barghuthi
Tel: (+9714) 3616842;
Fax: (+9714) 3904740

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