Kraft launches new cream cheese spread in the region

The new variant, an addition to the existing range is great news for cream cheese lovers who can now enjoy its new milder, milkier taste.

With its unique mild taste and high nutritional value, Kraft Cream Cheese is recognized by mothers as helping their children grow by providing important nutrients to their diet. In addition to its creamy and milder taste, the 3 glasses of milk contained in each jar contribute to a healthy, balanced diet. Having all these benefits, mothers can now be confident that they are offering wholesome, tasty cheese to their whole family.

The Kraft "Moo Cows" have been an essential element in the launch of the product and are dedicated and committed to bring the Kraft dairy goodness to children all over the globe. The creative and imaginative campaign and associated promotions in major supermarkets and stores aim at promoting the benefits of the new milder and milkier white cream cheese spread.

Paul O'Neill, Senior Brand Manager GCC for Kraft Cream Cheese Spreads explains that "the feedback for Kraft White Cream Cheese Spread has been excellent. Consumers love the mild, creamy cheese taste and sales of the product have exceeded expectations." He states that "Kraft has long been leaders in the Cream Cheese category and the introduction of Kraft White Cream Cheese Spread will offer consumers more variety and allow Kraft to build on an already expanding business".

The Moo Cows have already been spotted in many supermarkets in the GCC and will continue their journey across the region, giving out free samples and great prizes to win!