5TH anniversary celebrations at Abu Dhabi Mall

'We loved the idea of a 'wheel of fortune'—because of the anticipation and the spirit of fun that it will inject into the promotion," said Mohammad Turkieh, the Mall Manager. "With this promotion we are bringing all the exciting elements of shopping together—great products, terrific values and an exciting platform of family entertainment."

The atrium will be properly primed for the promotion, complete with a giant birthday cake, as well as a stage with music and a DJ. Retailers participating in the promotion prizes will be able to present their special offers and introduce their new product lines.

Mr. Turkieh explained the importance of entertainment in the mall's marketing strategy. "Abu Dhabi Mall has always believed that the mall should be a relaxing, enjoyable shopping experience that offers families a pleasant outing experience. We always strive to offer quality entertainment to keep our customers engaged and happy to be in such a well rounded quality shopping mall. We believe our entertainment programme complements our luxury retailing offering very well.'

Abu Dhabi Mall, one of the largest shopping centres in the nation, houses an impressive range of retailers, offering apparel, accessories, housewares, jewellery, cosmetics and electronics. To accommodate the needs of its younger customers, the mall provides a wide array of activities, including an entertainment complex for young children and a bowling centre for its older customers. Abu Dhabi mall boasts the presence of large regional department stores, a leading hypermarket, as well as banking, travel agency and pharmacy services.