Ole Jordan hosts the first BMW Levant marketing meeting

BMW chose Jordan to host this meeting due to the strategic importance for its location in the Levant and being aware of the upcoming phase in this region, during the meeting, which was held at the Le Royal hotel in Amman, the three agents discussed issues of common concern and worked out a unified strategy and set of goals that Ole and its Levant counterparts will work to achieve in the coming stage.

The meeting was also held in fulfillment of BMW's vision, which recognizes the potential of the Levant and its future. BMW officials said that the mother company's strategy differentiates the Levant from the GCC due to the fact that Jordan, Syria and Lebanon have in common a specific culture, identity and surrounding conditions. Therefore, they said, the conventional wisdom dictates that marketing strategies be tailored for this region independently from any other part of the Middle East.

This meeting comes out of BMW's regional look to identify the needs of each market in advertising; therefore we sought to brainstorm over this point so that we could unite our image and message to the public.