Madaares appoint James Rammal Advertising (JRA) to design corporate identity

Mr. Nasser Al-Shaikh at Madaares was extremely pleased and relieved at the appointment. 'We are all very happy here at Madaares from what JRA has produced. We are embarking on one of the world's most exciting education projects, and have the utmost confidence and faith in JRA in working with us to attain our goal,' he said.

JRA will develop the visual identity as well as above and below the line activities. James Rammal, Managing Director at JRA said, 'We are thrilled to land such an esteemed client, who has recognized our creative work, and who has given us the opportunity to showcase a wide variety of our capabilities.'

James Rammal has more than 20 years of experience working for major multinational advertising agencies, came from a creative background taking various positions varying from an Art Director, Creative Director, and Creative Consultant to both agencies and clients in the advertising industry.

The Madaares logo was created by using a combination of lines, vertical and horizontal both being in bold, generating an overall look of a pillar.

The pillar signifies the commitment that Madaares has, which is to support and strengthen the education system in our community. It
embodies the solidity of the facility and the infrastructure as well as the spirit of a dynamic, forward-looking system, delivering world-class education.

The horizontal lines depicting the equal sign from mathematics represents equal opportunities that Madaares provides, while the three vertical lines represent the letter M from Madaares.

The whole symbol thus signifies the commitment that Madaares has, to revolutionize how our children learn and process information today, thus supporting the community and imminently paving the way for a better future.

Madaares will bring the world to students at the click of a mouse and will help them to continue their learning experience at home, and improve their performance at school. Madaares will also give parents a terrific window into their kid's education and the ability to participate in their progress at school like never before.