Emirates Palace signs new deals in Berlin Travel Expo

Mr. Noel Massoud, General Manager of the Emirates Palace Hotel, said: 'The ITB exhibition in Berlin attracted more than 8,000 tourism and leisure related establishments from all over the world, and therefore served as an ideal venue for us to promote the Emirates Palace Hotel as well as enhance our relationships with leading tour operators in the West.'

Mr. Massoud added that 'the participation of Emirates Palace Hotel yielded positive results having renewed more than 60 existing contracts and adding five additional agreements with international tour operators.'

As a result, Mr. Massoud was very optimistic about surpassing the hotel's turnover and occupancy rates when it first began operating last year. 'We are targeting a 25% increase in business this year, and we hope to consolidate our gains in the next few years. We are very confident that we will meet our targets, given the overwhelming response we received from local and regional tourists last year.'

Emirates Palace represents a unique architectural masterpiece in the Middle East and has quickly gained a reputation for providing luxurious amenities and superior services to tourists from all over the world.

To further enhance its position, Mr. Massoud confirmed that the Palace is commencing a huge promotional campaign to open new markets. He said that after their huge success last year, 'we are now prepared to commence the next phase of our business development strategy which will involve opening new markets, including Britain, Italy, and Holland.'

He also added that there are on going negotiations with a number of tour operators from the Far East, and that the hotel is aggressively targeting tourists from Japan, China and Taiwan and the details of these talks will be announced as soon as they are finalized.