GE drives global ecomagination initiative in Middle East

Notes and media contacts

Under Ecomagination, GE will:

• Double investment in R&D. GE will invest US$1.5 billion annually in research in cleaner technologies by 2010, up from US$700 million in 2004.

• Introduce more Ecomagination products each year. GE will double its revenues from products and services that provide significant and measurable environmental performance advantages to customers - from US$10 billion in 2004 to at least US$20 billion in 2010 with more aggressive targets thereafter. These products include renewable sources of energy such as wind and solar, technologies and materials that make energy production and consumption more efficient, cleaner and more efficient transportation technologies, and products and services that conserve or purify water.

• Reduce its greenhouse gas (GHG) emissions and improve its energy efficiency. In addition to helping customers meet their environmental goals, GE has committed to reduce its GHG emissions 1 per cent by 2012 and the intensity of its GHG emissions 30 per cent by 2008 (both compared to 2004). Based on the company's projected growth, GE's GHG emissions would have risen 40 per cent by 2012 without further action.

• Keep the public informed. GE pledges to publicly report its progress in meeting these goals.

'GE is committed to the success of its customers,' Habayeb said. 'When they win, GE wins. Our customers deal with some of society's toughest environmental and sustainability challenges. Ecomagination will produce products that help customers find the right solutions to these issues. That's good for the environment and good for business.'

'As a global player, GE continuously strives to advance technological boundaries and looks for optimal solutions to some of the world's toughest problems. 'Ecomagination' will make a meaningful commitment to tackling the issues of climate change and greenhouse gas emissions,' added Habayeb.

About GE:
GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's web site at www.ge.com.

For further information, please contact:
Rania Rostom
Communications Manager
GE Middle East & Africa
Tel: (+971 4) 313 1807
Fax: (+971 4) 313 1907

Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide
in Middle East and North Africa
Tel: (+971 4) 335 5969