• HSBC

Axiom Telecom predicts triple digit growth of the regional mobile music market with launch of Sony Ericsson W810i

  • United Arab Emirates: Monday, March 27 - 2006 at 08:27
  • PRESS RELEASE

The launch of the new Sony Ericsson W810i phone exclusively through Axiom Telecom is set to kick-start rapid growth in the mobile music industry claims Axiom CEO Faisal Al Bannai.

The new handset offers a professional mobile music experience, a high quality camera and a fully featured mobile phone in one device. Over the next 12 months Axiom Telecom forecasts triple digit growth in sales of mobile phones with music functionality.

Al Bannai said:

"This state-of-the-art phone is at the forefront of the 'mobile music' experience and is a driving force behind the digitally converged consumer market. I predict 2006 will truly be the year of converged music, imaging and telephony devices across the whole region."


"Streamlining wireless mobility, digital photography and music into one gadget has quickly made mobiles the most powerful driving force in the entertainment industry."

The stylish extension to the Sony Ericsson walkman line-up integrates entertainment and wireless communications to provide an 'anytime, anywhere' mobile music experience.

Featuring a digital music player, FM radio, music management software and a range of accessories including speakers and headphones, the Sony Ericsson W810i is the perfect companion to a mobile music lifestyle.

The quad-band edge phone (850/900/1800/1900 MHz) provides users with the internet speed required for the download and transfer of music files. The phone is further accompanied by a 512MB removable memory stick capable of storing up to 15 full-length CDs.

Other phone features include a two-mega-pixel camera with auto-focus, video, a fully-functional internet browser, Bluetooth and instant messaging.

The music-enabled phone pauses during incoming calls and reverts to a music-only mode when the device is switched off.

The Sony Ericsson W810i and accessories are now in stock at Axiom Telecom stores.
Sony Ericsson W810i phone. 
Sony Ericsson W810i phone.
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Issued on behalf of Axiom Telecom by Hill & Knowlton, Dubai. For further editorial or media information please contact Marianne Jumean on tel +971 4 334 4930; fax +971 4 334 4923

About Axiom Telecom: Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East with operations in the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Qatar and Oman. Founded in 1997 by its current CEO and entrepreneur Faisal Al Bannai, Axiom has over 300 retail points of presence and employs almost 1,000 staff with revenues approaching USD $1 billion. Axiom's partnerships include leading international brand manufacturers such as Nokia, Sony Ericsson, Motorola, Siemens, Samsung, LG, Palm and i-mate. Axiom also acts as a reseller of network operator airtime and it is a virtual operator for the Thuraya satellite service. It also operates through different channels including retail, distribution, service provision for value added services and after sales service. Tecom - a member of the prestigious Dubai Holding group - took a 40% share in Axiom in December 2005.

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