Mr. Bassel Hanbali, Solidarity's Head of Marketing spoke about the significance of applying the total marketing relationship, which focused on the current transformation witnessed in the marketing of financial products and services.
Bassel Hanbali, Solidarity's Head of Marketing said,
"We financial professionals need to remind ourselves that financial products are available for sale - not purchase, which means that we must study the market properly. The added value brought to the market by the Islamic financial services companies lies in the need for planning for the future with a Sharia'a compliant financial system."
The Conference aimed at focusing on the significant global growth of the Takaful sector, in addition to the exchange of expertise among the speakers and participants.
Hanbali added, "This Conference represents a forum that targets financial and Islamic institutions, especially those that seek to enhance their status as a producer of financial services in the Middle East. Our sponsorship of this Conference and our partnership with many international financial institutions demonstrates the commitment of both sides towards the Islamic banking and insurance sector, as well as the principles of Islam."
He concluded, "There is an increased demand for Takaful products. Through strategic alliances, Solidarity has enhanced its position as a key player in the Islamic financial services sector through increasing the range of products offered to meet customers' needs for Family Takaful."
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Posted by Anne-Birte Stensgaard, Senior News Editor
