Jacky's caters to younger demographics with new outlet at Mall of the Emirates
- United Arab Emirates: Tuesday, March 28 - 2006 at 14:42
- PRESS RELEASE
With digital products increasingly drawing younger consumers, Jacky's Electronics has chosen to open its newest Jacky's Express outlet at the Mall of the Emirates' popular entertainment centre: Magic Planet.
"Children and young adults today influence many purchasing decisions; Jacky's Express at Magic Planet consequently will stock electronics that are of particular interest to this segment, such as the latest gaming software," said Ashish Panjabi, Chief Operating Officer, Jacky's Electronics LLC.
A smaller version of a Jacky's Electronics store, Jacky's Express is aimed at shoppers that have a fair understanding of what the market offers. "The main difference between this and a Jacky's Electronics store is that here one will only find fast-moving consumer electronics. This is the place for people who know what they want and want to locate it easily. However, all Jacky's Express outlets are staffed with enthusiastic and knowledgeable sales advisors who can also assist those that are as yet undecided about the merits of a particular product," he added.
Commenting on the opening of Jacky's Express at Magic Planet, Craig Hart, General Manager of Magic Planet said that new Jacky's outlet complemented the centre's existing facilities. "Magic Planet has already developed a loyal following of gaming enthusiasts. Jacky's Express, with its product range predominantly directed at the technology savvy younger generation, is ideally located here."
This is the third Jacky's Express outlet to open within a year. Jacky's Express can also be found at Safeer Mall in Sharjah and Century Mall in Dubai. More outlets are due to open at other retail centres in the emirates in the course of 2006.
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Established in 1970 in Hong Kong as a mail order business targeted towards the tax and duty-free community, Jacky's today continues to serve this customer base from their mail order distribution bases in Hong Kong and Dubai. The customer base spans over 130 countries and includes diplomats and embassies, UN officials and organisations, non-government organisations and some of the finest duty-free outlets in the world.
This press release has been issued on behalf of Jacky's by Concept PR. For further information please contact: T: +9714 390 3947/8 F: +9714 390 4750
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Posted by Anne-Birte Stensgaard, Senior News Editor



