Branson jumped out of a red London telephone box and surprised journalists today as they arrived for a private tour of the island.
The event coincided with an announcement that 90 percent of the islands of The World have been reclaimed, with only 10 percent remaining prior to completion.
"The World is one of the most innovative developments I have ever seen, and I admire the vision that is behind this project,"
stated Branson. "The islands are truly spectacular, and who would have thought of owning your own piece of the world?"
Hamza Mustafa, GM of The World said, "Sir Richard Branson symbolizes the best of British and is the ideal person today to plant the Union Jack on Great Britain."