Appealing to the discerning gentleman who appreciates luxurious clothes, Baldessarini decided to open its third mono brand store worldwide in Dubai after the opening of the flagship store in Amsterdam (1999) and Frankfurt (2000). Chantal Leverton, the queen of the viola from the classic contemporary female group WILD, provided the evening's entertainment to a selected group of VIP guests.
Mr Baldessarini is also the man behind Baldessarini Parfums, which capture the sophistication and uniqueness of the man who enjoys refined luxury. The Baldessarini fragrance range is produced and distributed by P&G Prestige Products through their superior production facilities in Geneva, Switzerland. P&G and Baldessarini fashion house work hand in hand from the birth of the concept to its final execution: fragrance, bottle, and advertising.
"Luxury has nothing to do with reason" is the Baldessarini motto. In the world of Baldessarini it is a matter of pushing the attractive and the new to the limit while maintaining the highest quality materials combined with sophisticated workmanship techniques.
The Baldessarini store is located on the 1st floor of BinHendi Avenue, the stunning new shopping destination from BinHendi Enterprises.
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Baldessarini opens first mono brand store in the UAE
- United Arab Emirates: Thursday, March 30 - 2006 at 11:38
- PRESS RELEASE
BinHendi Enterprises and Baldessarini marked the opening of the first mono brand Baldessarini store in the UAE at BinHendi Avenue with an exclusive red carpet event and the attendance of Mr Werner Baldessarini himself, Charles Schumann, the face of Baldessarini and Mr Mohi-Din Binhendi, President and Founder of BinHendi Enterprises, agent of Baldessarini in the UAE.
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Baldessarini Del Mar fragrance is Riviera lifestyle in a bottle, a fragrance that offers the freedom and the luxury of an olfactive journey to escape from the crowd and concerns of daily life. Baldessarini Signature fragrance evokes an intense desire for exotic voyage and the spirit of adventure. The scent is subtle and effective, refined by the earthy note of the living patchouli flower.Like the Baldessarini fashion brand, Baldessarini Parfums separates the men from the boys.
Named after its creator and head of design, Werner Baldessarini, the men's luxury label was founded in 1983 by Hugo Boss AG. In 2004, the Baldessarini business division was spun off from the portfolio of Hugo Boss brands and since then the brand has presented itself without the addition of 'Hugo Boss', but remains a wholly owned subsidiary.
About BinHendi Enterprises:
BinHendi Enterprises is a Dubai based company in its 31st year of operation specialising in retail businesses, named after President and Founder, Mr. Mohi-Din Binhendi. Well-known for fashion, watches, furniture and food retail, BinHendi Enterprises has successfully introduced more than 55 prestigious international brands to the UAE, and has a rapidly growing portfolio of own-brand dining concepts. BinHendi Enterprises has operations in the UAE, GCC and India and employs more than 2000 people.
For more information about Baldessarini or BinHendi Enterprises please contact:
Ella Mayhew / Mona El Mahdi
Memac Ogilvy Public Relations
Tel: 04 3050309/ 3050307
Kinga Cseh
PR/ Events Manager
BinHendi Enterprises
Tel.: 04 2226068 Ext/ 308
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, March 30 - 2006 at 11:38 UAE local time (GMT+4)
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