EMC engages with Emirates Computers to address UAE's mid-market

Under the terms of the appointment, Emirates Computers will market EMC CLARiiON® and EMC Symmetrix® networked storage systems to government, energy, telecoms, and private sector clients, together with implementation and support for these solutions. The agreement with EMC complements Emirates Computers' existing alliance with Dell, which co-manufactures and brands certain EMC storage offerings for the mid-market.

"One of the last things that the staff of a growing medium-sized business wants to worry about is data management, yet this same issue tops the priority list of many IT managers. EMC's goal in engaging with Emirates Computers is to keep storage simple by delivering for the mid-market, the same level of performance and reliability that EMC products give to the Middle East's larger businesses" said Mohammed Amin, EMC Middle East's general manager.

In 2006, EMC and Emirates Computers will boost awareness among the UAE's mid-market businesses through a series of seminars and direct engagements. Together, the companies plan to highlight for decision-makers the value of information lifecycle management, or how to derive the most value from business information, at the lowest cost, during every point in its lifecycle from creation to disposal.

"EMC is unquestionably the market leader in information management and storage, and after more than a decade in the region's technology sector, we know that storage and managing growing amounts of data are causing major challenges for businesses around the region. Given that the largest market potential is currently in the mid-tier, we are engaging with EMC to serve not only our existing clients, but the hundreds of medium-sized businesses that need an affordable and effective data management strategy,"

said Haytham Kamel, Emirates Computers' Vice President and General Manager - Dubai & Northern Emirates.