LGE & MEC appoint TRACCS - Jordan as its public relations agency

The agency will be responsible for devising and implementing strategic public relations programs for the firm's advancement in the Jordanian market.

The agreement aims to develop public relations management for LGE and MEC by means of implementing relevant and effective programs that will assist in building team spirit and productivity within the firm, help LGE and MEC implement powerful campaigns within the Jordanian market; which will allow LGE and MEC to establish strong relationships with existing local entities and the press corps, in addition to merging with the Jordanian social and industrial fabrics of advanced international industrial and trade societies. These goals will in turn correspond with LGE and MEC's objectives for ensuring the wide spread of its high quality products within the Jordanian market to increase its competitiveness and its productivity.

The agreement was signed on behalf of LGE by Mr. T.Y.Lee the Country Regional Manager for LG Electronics, and Eng. Ghazi Farouq the Deputy General Director of Middle East Complex and on behalf of TRACCS Jordan by its Managing Director Mrs. Faten Al-Masri Kamal.

In light of this new development, Country Regional Manager for LGE Electronics Mr. T.Y.Lee stated: "The signing of the agreement with TRACCS, a company specialized in public relations, is an innovative initiative that will target at enhancing LGE's leadership status within the Jordanian market, and at solidifying its reputation as a provider of high quality products and services for all sectors of Jordanian society. LGE's product offerings have gained satisfaction on a world wide scale, and we hope that our good reputation will grant us further advancement in Jordan."

Eng. Ghazi Farouq, Deputy General Director of the agents of LGE products in Jordan Middle East Complex (MEC) added that LGE and MEC will concentrate on implementing a long term strategy for expanding its client base in Jordan, "We believe that partnering up with an agency such as TRACCS will add value to our communications strategies, for they have a successful track record in Jordan and the region coupled with a dynamic team that together can formulate creative and innovative ideas to deliver our messages to our key targets," he said.

From her end, Mrs. Faten Al-Masri Kamal, Managing Director of TRACCS Jordan, explained that since its launch in Jordan, TRACCS has managed to establish itself as a leading source in the area of public relations services in Jordan and the region, providing its customers with state of the art public relations programs and plans that suit their requirements and future visions.

Mrs. Al-Masri Kamal added that TRACCS is proud to have signed the agreement with LGE and MEC because of what she views as areas of commonality between the two institutions in terms of a positive vision for the future, a shared understanding of the dependence on modern technologies, and the firm belief in the establishment of a powerful force of human resources for the achievement of future success.