MMI launches Choice Vouchers

MMI's diverse business portfolio includes local tour operator Gulf Ventures, MMI Travel, Costa Coffee, and lively restaurants such as Left Bank, Après and Seasons. Choice Vouchers can be used across any of MMI's businesses with recipients selecting for example, an exciting fishing trip or plane ride with Gulf Ventures, through to a meal at Left Bank, or coffee and cakes at Costa.

"MMI's corporate philosophy is 'bringing more to life', and anyone lucky enough to receive Choice Vouchers suddenly has an exciting range of activities opened up before them. It's the range on offer that makes the difference - you can choose to go on an exhilarating balloon ride, visit a new country through MMI Travel, or enjoy a candlelit dinner for two in one of our stylish restaurants", stated Angela Manthorpe, Manager Corporate Marketing at MMI. "Making our customers' lives easier was also a factor in our development. There are so many gift-giving occasions throughout the year and sometimes we don't have the time to search for the perfect gift - but with Choice Vouchers you present your friends with 1,001 options and then let them decide!"

The Choice Vouchers are available in denominations of AED 25, 50, 100 and 500 and can be purchased from MMI outlets such as Costa Coffee and MMI Travel offices. Choice Vouchers are also available to companies looking for a new way to motivate and reward their staff.

"If companies give money as a reward for great performance then all too often this is quickly forgotten. However, with Choice Vouchers the recipient of the reward has the chance to indulge themselves, and this experience often has a much longer lasting impact than a pure monetary reward", added Mrs. Manthorpe. "Choice Vouchers are an ideal sales incentive and we're in discussion with some of our corporate travel customers who are interested in giving Choice Vouchers as rewards to their top performers."