Abu Dhabi Sports Channel & Etisalat bring the final match of the President Football Cup live on 3G mobile handsets and through live Internet streaming

The match will be played between Sharjah and Al Ain today at 4.30 pm.

Using the 3G & Internet technologies, Etisalat will be bringing the football final live to subscriber handsets through its Mubashir service and to Internet subscribers through Etisalat streaming portal at www.live.ae. There is no subscription or registration fee for this telecast and Etisalat will be providing this service free of charge. Etisalat's Mubashir subscribers simply need to send an SMS with the text 'r pcup' to 1010, and they will receive the settings on their phone. Once the settings are saved, the match can be viewed on their 3G handset.

"Etisalat and Abu Dhabi Sports Channel take great pride in bringing the final of this important tournament live for the very first time through our 3G Mubashir service and through the live.ae portal",

said Abdulla Hashim, Assistant General Manager, eCompany. "This reflects the strong consumer focus of Etisalat in using the latest technologies to help the UAE public exploit the endless possibilities for access to entertainment or sports, whether it is through mobiles or through the Internet", he added.

"Emirates Media Inc. has always been trying to present its content through the latest communication media that is using cutting edge technology by means of reaching its audiences wherever they are and at their convenience", said Nujoom Alghanem, Director of New Media, Emirates Media Inc. (EMI)

"We consider this spectacular sport event as a perfect opportunity to establish another way of contact with our viewers and assure them that we will always strive to meet their expectations. Abu Dhabi Sports Channel as well as our electronic services and all of our media channels and devices are dedicated to play this role and to be available whenever they are needed. We hope that our audience will find it exciting and informative to be up to date with the events that we are covering or streaming", she concluded.