adidas extends sporting presence with new concept store in Abu Dhabi

The new concept store offers sporting enthusiasts a huge range of footwear, apparel and accessories, and as of April 6th, for a limited period of time, customers will also be able to take advantage of the mi adidas customisation sports shoe service.

'The opening of the new store is part of adidas' ongoing drive to promote sport and our visibility. The success of our stores across the UAE has been down to our ability to recognise our target markets needs,' commented Ghassan Hout, Regional Sales Manager - Retail. 'With the right formula we have been able to fine tune our product offering, thus ensuring maximum results for us as a company, our stores in terms of product turn-over and for our customers who demand the highest level of product.

'Opening this concept store in Abu Dhabi is a significant milestone for us as we strive to spread the brand name, products, ranges and technologies across the region,'

added Hout.

The new store provides a mix of sporting goods including over 140 different models from the performance footwear range; the latest F50+, the + Predator Absolute, David Beckham Predator football boots and +50 TunIT football boots; a variety of apparel ranges including fitness, golf, football, tennis and basketball; and ranges for women, including the adidas by Stella McCartney performance and tennis ranges, and, Missy Elliot Respect ME range. A big hit with golfing enthusiasts, the store also carries the ClimaCool™ and ClimaLite™ apparel ranges, and for those looking to dress in style, a wide range of adidas 'Originals' apparel and footwear is available.

As part of adidas' ongoing drive to promote the mi adidas service, adidas will also be visiting a selection of Abu Dhabi sports clubs to provide sports enthusiasts the opportunity to experience the advantages of customizing their training shoes to their sporting requirements.