Rezidor SAS to bring Regent hotels to Mid East

Notes and media contacts

Regent is a hospitality legend, a name synonymous with superior, traditional, luxury hotels and resorts. Luxury for all the senses; world class hotels in world class destinations; and a five star deluxe experience that evolves with time to continuously exceed the expectations. Regent is renowned for its total dedication to customer service with a clearly defined leadership role in the luxury market. At present, Regent hotels and resorts are located in the cities of Almaty, Berlin, Beverly Hills, Kuala Lumpur, Shanghai, Singapore, Taipei and Zagreb.

Regent Seven Seas Cruises (formerly called Radisson Seven Seas Cruises) are accredited as 'World's Best Cruise Lines', the finest accommodation at sea, with world's only all-balcony suite vessels, intimately small- and mid-sized ships, award-winning cuisine, celebrated itineraries to over 300 ports worldwide and an elegant ambience with gracious service. Further information on Regent Seven Seas Cruise can be found on www.RSSC.com.

Rezidor SAS Hospitality is one of the fastest growing hospitality companies in the world and currently has 267 hotels, encompassing over 50,000 rooms, in operation and under development in 49 countries, with the aim to develop 700 hotels across its different brands by 2015.

In September 2002, Rezidor SAS announced a unique deal with US-based Carlson Hotels Worldwide to expand selected Carlson brands in Europe, the Middle East and Africa (EMEA). Rezidor SAS now operates Radisson SAS Hotels & Resorts, Regent International Hotels Park Inn and Country Inns & Suites along with the goldpoints plusTM loyalty programme for frequent hotel guests. Initially Rezidor SAS Hospitality was a wholly owned subsidiary of the Stockholm-based SAS Group. In June 2005 Rezidor SAS Hospitality completed the strategic agreement with US-based Carlson Hotels Worldwide, which resulted in an enhancement of their long-time franchise partnership into a shareholder agreement. Carlson Hotels Worldwide acquired a 25 percent shareholding in Rezidor SAS Hospitality from SAS group in return for renegotiated commercial terms of the parties' current Master Franchise Agreement. Rezidor SAS Hospitality head office is based in Brussels.

In November 2005 Rezidor SAS signed a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.
For more information on Rezidor SAS and its different brands, visit www.rezidorsas.com.

For further information please contact:

Esther van Bemmelen, PR & Communications Manager
Rezidor SAS Hospitality Middle East
Tel. 00971 4 390 0082 Fax 00971 4 390 8171