Demonstrating the importance of the Middle East as a market for SAP, the company announced its growth strategy based on innovation and not on acquisition. At the SAP World Tour the visiting senior management of SAP worldwide informed and demonstrated how SAP Netweaver applications enable businesses to meet market demands for flexibility, efficiency and innovation.
Commenting on the company's growth strategy Sergio Maccotta, Managing Director of SAP Middle East said, "SAP's organic growth strategy places us ahead of our competition because we can spend R&D on innovation rather than integration of product sets. We offer customers the best opportunity for sustainable growth in revenue and market share. The theme of this World Tour is that SAP's Enterprise Service Architecture will become the universal language for businesses in the global economy. SAP's rich heritage in understanding industry-specific business processes gives us a unique advantage over our competitors."
Being ranked Number One in the region as per the latest IDC report and with a head start in 2006; by already closing 12 new deals and 3 client win-backs from the closest competitor the company promises to deliver an even bigger success story this year in the Middle East.
Commenting on the approach Phil Blower, Sales Director at SAP Arabia said: "We are increasing our revenue opportunity by expanding our target market. He further added: "For most of SAP's 30 year history, we have focused on automating business transactions that were previously concluded manually. A key focus for us going forward will be expanding our reach within our customer base to knowledge workers - people who analyse information to either make or recommend business decisions."
At the event, SAP senior management and experts exhibited solutions that were "made to measure", and discussed initiatives that SAP launched to help companies grow and adapt in a rapidly evolving market. SAP has pioneered the implementation of Enterprise Services Architecture (ESA) with its Netweaver comprehensive integration and application platform that enables users to work with their existing IT infrastructure to implement and manage change.
The SAP World Tour 2006 is set to travel to 37 countries. Starting from Riyadh on 4th April, 2006, the World Tour finished its Middle East leg by today's successful event in Dubai.
Browse
related articles
The SAP World Tour in Dubai
- United Arab Emirates: Wednesday, April 05 - 2006 at 15:15
- PRESS RELEASE
The SAP World Tour opened its doors in Dubai today, to over 400 SAP customers, prospects, partners and media.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from SAP Arabia
Notes and media contacts
For more information about the tour, please visit www.saparabia.com/sapworldtour06Press and analysts interested in attending the SAP World Tour or meeting with SAP executives in town attending the event should contact:
Bates PanGulf PR
Jai Tolani, + 971 50 798 5145
About SAP:
SAP is the world's leading provider of business software solutions*. Today, SAP has more than 32,000 customers in over 120 countries. SAP® software solutions address the needs of small and midsize enterprises to global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, healthcare, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP."
(*) SAP defines business solutions as consisting of Enterprise Resource Planning and related software solutions such as Supply Chain Management, Customer Relationship Management, Product Lifecycle Management, Supplier Relationship Management.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
Copyright © 2006 SAP AG. All rights reserved. SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.
Posted by Janeta Novakovic, Assistant News EditorWednesday, April 05 - 2006 at 15:15 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds