Leading retail distributor wins recognition for second year in a row

The "Plug Ins Electronix Supplier and Brand Awards" recognises support and outstanding contributions from its leading vendors and their distributors.

"Winning recognition from our partners is a great endorsement of our vision and our commitment to our partners but winning it for a second year in a row is testimony of the innovative solutions we offer to our channel to add value to the 'sale'," said Ahmed Al Azzawi, Director, Source IT FZCO. "We will continue to provide the best products and solutions to our partners."

"Plug Ins is a leading electronics retailer in this region and we are proud of the relationships we share with their team," continued Ahmed.

The special promotion that caught the retailer's and consumers' notice was the launch of the new i-mate K-JAM during October 2005. It included a combination of advertising, POS material, and in-store trained promoters to proactively work with the Plug Ins sales team to generate a high level of awareness of the new product.

"As ambassadors for some of the most exciting technology brands in the world, Source IT works with its partners - both vendors and retailers to help increase the visibility and availability of its brands," continued Al Azzawi.

As the authorized distributor for some of the leading mobility brands such as i-mate™, the specialist Microsoft Windows Mobile handheld devices, as well as NAVIGON, Bluetrek, Jabra, Covertec and Leadtek, Source IT has become well known for its unique and refreshing approach to technology product distribution.