Fortune Group strengthens executive team for AED 4 billion Burj Al Alam, one of the tallest commercial towers in the world

Announcing the strengthening of the team, senior officials of Fortune Group said the fresh infusion of expertise at the top end of its executive management will help the company catalyze the development of Burj Al Alam and its other landmark projects in Dubai and the region.

Mr. Ahmed Khoory, Chairman - Fortune Group said: "Fortune Group is committed to its projects in Dubai's freehold sector and believe that world-class developments will have to be led by experts who have proven their mettle globally. It is in this context, we have strengthened our executive management team by appointing Dr. Hitesh Bodani and elevating Mr. Mohsin Pardesi - who will help us catalyse the development of our landmark projects including Burj Al Alam, the construction of which will be completed by 2009. "

Dr. Hitesh Bodani has joined as the Advisor to the Board on International Markets while current Director, Mr. Mohsin Pardesi will additionally be in charge of Business Development in U.A.E.

Dr. Bodani, a qualified medical practioner from the UK, has over the years made a mark in trading and realty business in London and other global markets. He has been in Dubai since 1998 providing end-to-end solutions in the booming realty market of Dubai and the region. He has played a leading role in commercial projects and urban land development. He is also a board member of exclusive property investment trusts focused on investing in the UAE and Europe.

Mr. Pardesi is heading a leading business group in Dubai and will lead the promotion of Fortune Group projects across the UAE.

Commenting on his appointment, Mr.Bodani said: "Global property markets are on a high growth curve and there is tremendous focus on Middle Eastern properties. Fortune Group is renowned for its world-class projects and Burj Al Alam crowns this reputation. These projects have already attracted significant attention across the region and globally and it will be my endeavor to add value to this perception."

Mr. Pardesi said: "With the launch of Burj Al Alam, Fortune Group has entered into a different league among property developers. I am confident to leverage the project's record-breaking features in the international markets to attract attention towards the Fortune Group and its projects."

Burj Al Alam will house the world's highest hotel. Rising beyond 480 metres, Burj Al Alam is designed to resemble a dazzling crystal flower with a total of 108 floors, out of which, 74 will be dedicated to offices and 27 storeys will be taken up by hotels and service apartments.

Burj Al Alam is Fortune Group's most significant initiative in the freehold real estate sector of Dubai. The strengthening of the executive management team will also help the company accelerate its proposed investment and development plans. The Fortune Group has so far conceptualised and developed real estate projects valued at AED 2.3 billion across the UAE.