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"We are extremely pleased to be signing with such a strong partner in Lebanon," said Philip Ashkar, Director of Sales and Marketing, Acer Middle East (Ltd).
"In a short period of time, Acer has rapidly grown to become the fourth largest PC vendor in the world. In no small part, our channel and distribution partners have helped us achieve such phenomenal success and, therefore, when we come to forming such partnerships we have to be sure that there are strong mutual benefits. I think we can say that we have found another strong partner with which to work and support our exceptional growth in the Middle East,"
added Ashkar.
Logicom (Middle East) SAL is a wholly owned subsidiary of Logicom Public Ltd, established and operating in Beirut since June 2000. Logicom, started operations in Cyprus in 1986, has just celebrated 20 years of continuous success. With a presence in 12 countries and employing over 250 professionals that service more than 2,500 customers in 20 countries in Europe, the Middle East, the Gulf, and North Africa, the company's competencies range from a diverse distribution product line ranging from Computer Hardware, Software, and Networking Products.
Michael Papaeracleous General Manager of Logicom (Middle East) SAL and Executive Director of Distribution of the Logicom Group, commenting on the new partnership said: "Logicom is excited to add Acer products to our overall offering. Acer products will allow us to penetrate deeper into Lebanon's commercial channel business and, for the first time, provide a full line of branded PC offerings that meet our customers' increasing demands for performance, quality and mobility. On the other hand, Acer will undoubtedly benefit from Logicom's wide channel reach and professional approach that has helped the company become the vendor of choice for the Lebanese Value Added Reseller community, for many years now."
Papaeracleous and Ashkar both commented that a shared mission to develop high levels of trust and long-term relationships with both customers and suppliers, coupled with a constant pursuit of adding value in the distribution channel, was a key factor in the partnership being realized.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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