BenQ heralds new generation printing technology

The CM3500 gives users the ability to scan, print and copy images with picture-perfect clarity and sharpness.

Photographs can be printed from the built-in card reader or from digital cameras downloaded via USB cable. Designed for ease of use, the CM3500 has several user-friendly features for intuitive operation. For convenient copying, the printer's control panel provides instant access to a number of settings, such as paper size and print quality. The control panel also provides a hotkey for one-step image scanning. BenQ's exclusive FCC (Faded Color Compensation) technology enables the CM3500 to restore faded photographs with the pressing of the "Magic Photo" hotkey on the control panel, and then pressing the "Color Copy" button. With the unique image management software developed by BenQ, dull images can be instantly transformed into vibrant and dazzling colour prints.

"According to industry reports, colour multifunction printers will stay hot for the foreseeable future. But the rest of the single-function printer market is on its last legs in terms of growth. Demand for mono lasers will be flat and then start to drop along with the rest of the market as users start buying multi function printers. With digital camera sales increasing at a global rate of 60 per cent per year, the market for imaging technology is extremely competitive. Products such as the CM3500 will reinforce BenQ's position at the forefront of the digital era,"

said Robert Dung, managing director, BenQ Middle East.

The company's exclusive design utilises dual heating elements to create twin bubbles of ink. This enhances the directional precision of the ink as it is projected onto paper during printing. Designed with digital photography enthusiasts in mind, the CM3500 comes with built-in 'PictBridge' - a feature that allows for direct printing from digital cameras - as well as a card-reader for printing from memory cards.

"Our customers want clearer, sharper, and more captivating images than ever before. The CM3500 delivers on all these demands. BenQ has consistently set new technology benchmarks in the region's digital printing industry. In 2006, we will continue to lead the local digital printing market," added Dung.