Sales set to surge as Tripp Lite launches Mid East marketing offensive

New innovative products, market-leading reseller incentives and industry-first product warranties are the key to unlocking the regional Uninterrupted Power Supply (UPS) market, currently estimated to be worth up to US$ 85 million.

"The region is witnessing enormous growth in the Real Estate, Airports, Metro and Finance sectors," remarked Vipin Sharma, Tripp Lite's new VP Sales for Eastern Europe, Middle East & Africa. "Power setup is critical and our new range of products, partner incentives and enhanced warranties will address their key requirements and help us to penetrate further a market estimated to be worth US$ 85 million and expanding rapidly!"

Tripp Lite's new range of products affords them a unique market position, with UPS from 0.5 to 200 KVA. Innovations such as the new Automatic Vault Regulation (AVR) UPS designed for the price point shopper and perfect for SMB and even home PC users. The first in a new line of new digital UPS systems that provides the user with a "window" for viewing the performance of their power, which has been developed especially for the PC gamer, home theatre enthusiast and SMB user. Tripp Lite has also developed a new smart online 3 phase UPS system which offers the Enterprise user the cleanest form of AC output power available in the market today.

Further product enhancement is expected on Tripp Lite's other market-leading products such as, Line Conditioners & DC-AC Inverters/Chargers, Surge Suppression - Surge Bars & Isobars, KVM Switches up to 32 port with OSD, USB Hubs, Cables and Adapters, 19" Premium Rack Enclosures, Cat 6/Cat 5e Network Cables, Patch Panels and Noteable Notebook Accessories.

One new offering of note will be Tripp Lite's new mobile computing line. Launched with better than expected results in North America, this new line of mobile computing products is expected to provide their partners with the revenue they need to continue to grow their markets and the end user with the quality and value quotient currently missing from existing products available on the market.

Tripp Lite have introduced an industry-first, a two year replacement warranty on Retail/SMB SKUs, a bold move underlining their confidence in quality assurance.

"We will also be making improvements to our 'Golden Reseller Programme' which is being designed to provide more benefits for our top achievers, more support, greater awards,"

said Christy Prosapio, International Marketing Manager, Tripp Lite. To further support our partners, retailers and resellers, we will be participating in Gitex Saudi Arabia, which will be the first of many new events slated for the remainder of this year.