Fortune Promoseven conducts regional creative workshops in Dubai and Jordan

The workshops helped Creatives at all levels 're-energize' their skills and take a fresh look at creativity in advertising.

Conducted by IdeaManagement, the international creativity development company, the workshop covered the process of finding, developing and recognizing big ideas, developing communications based on the product, target group, competition and brand information, and developing creative briefs and strategies.

Over 70 Promoseven creative staff attended the two workshops. "It helped us renew the way we look at what we do everyday" said Rami Barakat from Dubai. Talal from Strategic Planning said he "really found a new way of applying" what he learnt into his everyday process.

Ralf Langwost, the trainer of the Fortune Promoseven Regional Creative Workshop and his company "IdeaManagement" globally researches and communicates the most successful and effective creative processes, and how Great Ideas arise in the shortest possible time. He analysed the thinking and working patterns of international Top-Creatives and invited them to support the research of the Big Idea. "I am delighted to be working with an agency that places so much importance and weight on Creativity and Innovation, and am thrilled to be spending two days in Dubai and two more in Jordan with the region's top creative talents", commented Ralf Langwost, CEO/Founder of IdeaManagement.

MCN Academy will conduct more such workshops in the near future, and the next step would be to get Account Management staff into a similar workshop on creativity, so that they could have a clear understanding of the art and science of coming up with 'big ideas'.