Fahad Al Hassawi named du's Executive Vice President - Human Resources

In this new role, Al Hassawi has been tasked with developing and managing du's strategic human resources plan. His focus will be on creating a working environment that fosters organizational performance, productivity and customer service. He will be responsible for implementing best practices in recruitment, training and development, compensation and benefits, policies and procedures and organisational design.

One of his key objectives will also be to develop effective Emiratisation strategies and practices to support the recruitment and development of UAE Nationals.

"Al Hassawi will play a very important role in the development of du's human resources. Our vision for growth means that our people will have to learn, innovate and evolve quickly," said Ahmad Bin Byat, Chairman of du. "To make this happen, we will need a sound strategy for developing our human resources. People constitute our main asset and I am confident that Al Hassawi will lead the HR management effort to help them perform to their potential."

"We are pleased that Al Hassawi has joined our team," said Osman Sultan, CEO of du. "Building the proper corporate culture is a corner stone of our ability to differentiate ourselves and to meet the challenges of a very fast evolving environment.

"Du seeks to become the UAE's employer of choice and home for the best talents. Therefore, Fahad's experience will be key in defining and implementing important HR processes, training and overseeing the HR team, as well as managing the recruitment procedures at du," he added.

"I look forward to the exciting and challenging role of developing du's Human Resources capabilities," said Fahad Al Hassawi. "Our ability to tap the potential of our people will be crucial to meeting our customer and business needs. I am delighted to be entrusted this responsibility," he added.

Al Hassawi brings an impressive track record in helping organisations develop their staff. Prior to joining du, he served as Vice President, Human Resources (Employee Services) for Emirates Airlines. In this role, he devised and implemented a full process improvement exercise of all HR transactional activities to achieve optimal process productivity and internal customer satisfaction. He also established and executed the group's national career development strategy and developed its talent pool of UAE Nationals. Before becoming Vice President, he served in various HR positions for the group.

Al Hassawi started his career as First Lieutenant Engineer for Dubai Police. He holds a Master of Science in Industrial Engineering from the University of Miami, USA. He also holds a Bachelor of Engineering in Communication and a BTEC National Diploma in Engineering, both from the Etisalat College of Engineering.