Catch wins Jazeera Airways online marketing account

Jazeera Airways has chosen Catch as its trusted partner to build its online presence and manage its email and mobile marketing campaigns. With Catch Metrics, a powerful, online marketing tool that allows database management, precise targeting and measuring of campaigns for optimum impact and ROI, and strong security measures, Catch is well positioned to push the Jazeera Airways brand to the forefront of the Middle East online landscape and significantly boost online ticket sales.

Anthony Rischard, Managing Partner, Catch Interactive, is enthusiastic about the project:

"We are proud to be a member of Jazeera Airways' carefully selected team and look forward to driving the Jazeera Airways brand and marketing strategy online. Jazeera has a clear and unique vision of what the Internet can do for the airline."

"Jazeera Airways selected Catch after a highly competitive round of pitches against several strong agencies in the region. They stood out because of their passion for what they do, and their originality in e-Marketing campaigns," said Fawaz Al Sirri, Communications and Image Manager. "We expect great things to come out of this partnership," he added.

Jazeera Airways is a Kuwait Public Shareholding Company established in 2004 with a capital of KD 10 million raised through one of the most successful IPOs in Kuwait's history, making it the only privately owned airline in the Middle East. Based on a low fare business model that maximizes across-the-board efficiency in operations, Jazeera Airways enables travelers to fly without a ticket and book through the web and SMS, giving travelers more independence, spontaneity, and fares up to 50% lesser than the market.