• HSBC

Emaar to establish state-of-the-art Command Control Centre

  • United Arab Emirates: Wednesday, April 19 - 2006 at 11:54
  • PRESS RELEASE

Emaar Properties today announced plans to establish a state-of-the-art Command Control Centre (CCC) that will offer remote monitoring of all Emaar properties. Information will be channeled from each building into the CCC - a central point where any alarms or faults will be detected and addressed immediately.

The announcement is the latest initiative in an ongoing customer service programme that Emaar is currently rolling out.

The technologically advanced CCC is designed to offer faster response times and enhances the use of resources more efficiently and effectively. Operating 24-hours, 365 days, the CCC will also provide Emaar with the ability to analyse response times as alarm times are time stamped and will form part of the company's aggressive Energy Conservation programme as all Emaar assets are evaluated for optimizing and increasing efficiency.

"The Command Control Centre is designed to proactively deal with facilities management needs as soon as they are detected and will provide a complete service to our customers and help ensure that customers receive the maximum from their facility manager,"


said Ahmad Al Matrooshi, UAE Managing Director, Emaar Properties. "Moreover, the system will not only benefit residents, but it offers Emaar real time energy reporting that we can in turn review and implement the necessary changes to ensure we are providing our customers with maximum savings," added Al Matrooshi.

Located within Emaar's Business Park, the CCC will monitor fire and lift alarms, water tank levels and air conditioner status as well as pump and power supply status. All critical alarms will be attended to immediately and appropriate service providers will be dispatched. In case of lift and fire alarms, the CCC will be directly connected to the Civil Defence Command Control Centre for immediate response.

The CCC is the latest aspect of Emaar's ongoing community development initiative, which includes a new Community Management Department designed to provide a wide array of services to assist home owners and their representatives in managing community affairs across Emaar properties. In addition, Emaar recently launched its community portal, an electronic channel of communication designed to further develop communities and enhance communication with residents within Emaar developments.

Emaar's community development initiatives will continue to roll out over the next few months and will range from safety and security and community services with medical and emergency facilities.
An Emaar community that will benefit from the Command Control Centre. 
An Emaar community that will benefit from the Command Control Centre.
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About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company and No, 1 real estate company in the world, is listed on the Dubai Financial Market and is part of the Dow Jones Arab Titans Index.

The company recently announced that its net profits for the first quarter ended 31 March 2006 reached AED 1.517 billion (US$406.9 million) - an impressive rise on the AED 1.325 billion (US$355.4 million) for the equivalent period. Gross profit for the same period reached AED 1.487 billion (US$398.8 million) compared to AED 1.435 billion (US$384.9 million) achieved during the same period last year. Emaar's net profits for the year ended 31 December, 2005 climbed 180 per cent, to a record AED 4.731 billion (US$1.288 billion). The figures represent a substantial increase on the AED 1.691 billion (US$460 million) for the year 2004.

The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base with more than 13,000 homes handed over to satisfied customers to date. Currently, it has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes and The Greens. The company also owns and manages the Gold and Diamond Park.

Emaar has started construction on its most ambitious project to date, the AED 73 billion (US$20 billion) Burj Dubai Downtown development, which comprises the Burj Dubai - the tallest tower in the world when completed in 2008, The Dubai Mall, Burj Dubai Boulevard, The Lofts, The Old Town, The Old Town Island, The Residences, Burj Views, man-made lakes, landscaped parks and gardens. The company has joint ventures and projects across the region covering Saudi Arabia, Egypt, Syria, Morocco, Turkey, India and Pakistan.

Last year the award winning property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 100 malls in the mega emerging markets of the Middle East, North Africa and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.

Recently the company also announced plans to expand its investments into the education and healthcare business. The education initiative will involve the establishment of international schools in the MENA region and India, which will offer premium quality education and an integrated curriculum for students ranging from kindergarten to tertiary levels. Emaar's healthcare diversification will see the company invest around AED 18.35 billion (US$5 billion) over the next decade in the MENA and South Asia markets with the construction of hospitals, clinics and medical centres and the investment in the provision of world-class healthcare services.

While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 59,000 shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080

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