Holiday Autos Middle East drives into Arabian Travel Market 2006

In addition to highlighting product and customer service innovations for the trade, the company will be showing its lighter side with an on-stand competition to win a Porsche for a day, and branded Segways to help draw visitors to the stand.

Holiday Autos Middle East, the only specialist leisure car rental broker in the region, will showcase its product and services, as well as its support for travel agents. Holiday Autos Middle East is a part of Holiday Autos International Limited, the world's largest leisure car rental broker with 4,000 locations in 60 countries worldwide, booking 10 million car rental days every year through the world's best car rental companies. Holiday Autos is also part of the same group as online lifestyle giant lastminute.com

In addition to presenting the company's summer rates for 2006 (presented in an innovative brochure which also incorporates a car rental guide for customers) and fly-drive packages to Europe, the company will be presenting the new, pre-paid damage excess waiver (DEW). Holiday Autos is the first car rental company to introduce this service, which means that customers will have nothing to pay in the event of an accident, even if it was their fault.

Mr. Naz Musa, Managing Director of Holiday Autos Middle East, says:

"The ATM will allow us to reach the industry and talk directly to travel agents about our services, and the training support we are offering to agents in selling car rental. Holiday Autos Middle East offers the most competitive commissions to travel agents and the guaranteed lowest, all-inclusive rates for customers and a wide range of choice and locations worldwide. We combine all this with a simple online booking process for the trade, which we will be demonstrating on the stand."

Holiday Autos Middle East covers the Middle East region with sales offices in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Lebanon, Jordan and Egypt, and will be actively seeking to explore travel trade partnership opportunities in these countries, through contacts made at the ATM.

The company recently launched a sales training initiative for travel agents and signed an agreement with Emirates.com, through which Holiday Autos Middle East will be able to offer Emirates passengers the lowest possible rates and attractive savings, anywhere across the Emirates network whether inbound to the Middle East or outbound to any Emirates' destination in the world.