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Asda'a loses Samsung PR
- United Arab Emirates: Sunday, April 23 - 2006 at 08:56
Korean electronics company Samsung has chosen not to renew its PR contract with Dubai-based Asda'a Public Relations, reported Campaign Middle East. Asda'a has been instrumental in helping Samsung build a reputation as a top end provider of electrical goods in the Gulf and the value of the PR account was believed to be significant. The contract expires on April 30 and Samsung are in discussions about their future plans.
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Jonathan Sheikh-Miller, Deputy EditorSunday, April 23 - 2006 at 08:56 UAE local time (GMT+4)
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