Solidarity participates in the First Asian Takaful Conference in Singapore

Representing Solidarity at the conference was Bassel Hanbali, Head of Marketing, Feda Salameh, Head of Training & Development, and Martin Whelan Head of Strategic Planning.

More than 200 participants including investors, chief executive offices and key decision makers from the Islamic and conventional financial services sector attended the conference. Moreover, governmental officials from several countries participated in the forum to gain knowledge on the latest developments in Islamic financial service and mainly Takaful.

The Takaful Conference included several informative activities along with a focused exhibition allowing participants to learn more about various Islamic banking and Takaful products.

Mr. Bassel Hanbali, Solidarity's Head of Marketing, addressed the importance of implementing strategic relationship marketing on an individual and group bases in which he emphasized on the importance of implementing modern marketing methodologies to strengthen the relationship between the financial services manufacturers, from one side, and the distributors or end users, from the other side.
Hanbali stated: "Being among financial professionals, let us remind ourselves that any financial product is available for sale and to be purchased... Therefore, the responsibility lies on decision makers to invest in conducting market research and implementing strategic relationship marketing methods. It is necessary to study the market & the product offerings in order to satisfy clients' needs and wants".

Hanbali added: "The additional value that we, as financial professionals, should bring to the international financial market lies in educating the public on the importance of future financial planning while utilizing methods that comply with the guiding principles of Islamic Sharia'h".

"Attending such educational and informative conferences and building on the concept of having strategic alliances with other financial services providers, results in providing the international market with professional means and ways in communicating the right message with the end users".

Feda Salameh, Head of Training and Development/ Solidarity - Family Takaful, presented the importance and potential of Takaful that is based on the principals of sharing responsibilities and transparency. He also covered the aspects of Family Takaful plans and its necessity in developing the financial well being of individuals, families, and society".

The 1st Asian Takaful Conference achieved its goal that was aimed at spotting the headlight on the very noticeable international developments of Islamic Insurance in addition to the changing economic trends.