First Arabic Email Marketing platform launched

Assertiv eMedia's partnership with Ideaxis has led to the successful joint development of Assertiv ePostTM the world's' most advanced and feature-rich email marketing technology with an intuitive Anglo-Arabic web-based user interface. The innovative technology was recently awarded the CEBIT 2006 Gold Award.

Andrew Lord, Marketing Director, Assertiv eMedia, explained:

'Our award winning technology makes the e-mail medium the most efficient method of marketing available. Studies by NetVision and Gartner have shown the Return on Investment for this medium is at least a factor of 20 greater then traditional media'.

The commercial grade technology automates all the technical aspects of email marketing and enables marketers to focus on their core marketing offer.

Kashif Mumtaz, Founder & CEO, Assertiv eMedia, confirmed: 'Traditionally, companies have had to rely on expensive and slow bespoke developments from Agencies, for each campaign. Now, with the new level of automation from Assertiv ePostTM, companies can run advanced campaigns themselves. This means email marketing becomes ever more cost-effective and quicker'.

David Bayerns, Managing Director, Ideaxis, concluded: 'As the leading global email marketing vendor, we required a leading regional Pan Arabic Interactive Agency with a total understanding of the New Media model. Assertiv eMedia was the premier choice and we are proud to partner with them'.

Assertiv ePost is an opt-in permission based Anglo-Arabic retention e-mail marketing application built on the industry leading Addemar technology platform. The ePost platform supports multi format messaging including Video and Audio email, including rich analytics and reporting, ensuring you best ROI from the start to finish of the Permission Marketing process.