IBM Middle East extends innovation with channel partners

The one-day event is set to take place on the 25th of April at the Fairmount hotel, Dubai and will have a strong focus on innovation that matters.

"BPEC allows us to provide our channel partners, whether they are system integrators, consultants, resellers or Independent Software Vendors (ISVs), the support they need to expand their reach in the market and to meet changing customer needs,"

said Mr. Mourad Zohny, BPO Manager, IBM Middle East, Egypt and Pakistan. "Working closely with our channel partners adds value into our business chain and broadens our offerings to guarantee customer satisfaction."

The conference will cover key topics related to IBM's global and Middle East business partner strategy with David Cornick, Vice President Channels, Northeast Europe. He will be accompanied by other executives from Europe and the Middle East, who will cover IBM eServer xSeries updates. Presentations by ISVs and system integrators in the region will also be held that day. In addition, the conference will highlight IBM's latest software solutions and IBM's focus on innovation fueled with collaboration as a key to success in today's global business environment.

"More and more of our clients are making innovation their top business priority; IBM business partners along with IBM are very qualified to deliver innovative solutions that will resonate with clients' objectives to achieve sustainable differentiation," said Mr. Mourad Zohny "We have helped clients of all sizes in the past to succeed by unleashing new aspects of innovation across their business: innovation that is open, collaborative, global and multidisciplinary. We will continue to proceed down this route of success."