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'The launch of our customer relationship system will enable us to enhance our levels of customer service throughout the bank,' stated Suvo Sarkar, Head of Retail Banking, National Bank of Dubai. 'In an increasingly competitive business environment, we are keen on placing our customer-focused strategies at the forefront of our business. With the launch of the CRM system, we are positioned to deliver relevant products and a more personalized customer experience across all points of contact.'
This initiative will see the National Bank of Dubai using the main elements of the Oracle CRM family integrated applications such as the Oracle Interaction Centre and TeleSales applications. Identified as a critical element in providing integrated information from across NBD's information systems, the CRM system will be applied internally through the collective efforts of the entire bank's branches, call centre, card services, and retail credit centre as well as across the credit management and risk business units.
'At the National Bank of Dubai, we make it a priority to respond to our customer's needs and wants, resulting in a deeper understanding of the various customer segments,' continued Sarkar. 'We are a customer focused financial institution and with the right data management capabilities, we can gain insight into value chains and understand our customers better.'
With this initiative, National Bank of Dubai will be among the first banks in the UAE and in the GCC to implement the world-class Oracle CRM solution. The bank has previously installed several components of the Oracle E-Business Suite including General Ledger, Accounts Payable, Human Resources Management and Payroll.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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