OKI slashes the cost of colour printing for Middle East businesses

OKI Printing Solutions, the global colour printing solutions leader, is to introduce new printers to the Middle East market that significantly erode the cost of high quality colour printing for the region's business users, cutting not just the cost of purchase but also the cost of ownership of printers - and potentially saving business thousands of dollars in their printing costs.

"Business users are paying too much for colour. Now they can pay significantly less and that increased value means that colour printing is now within the reach of any business in the Middle East. Now people who need to communicate in colour can say goodbye to expensive copy shops, goodbye to low volume high cost inkjets and install cost-effective colour machines on their networks and start to see the benefits of communicating in colour for themselves."

OKI is expecting to announce a total of twelve new generation products over the coming weeks in the Middle East, starting with the launch of the company's new 5000 series printers.

"The cost savings are significant, particularly when you include the fact that the OKI 5800/5900 printer costs less to actually buy than the HP LJ 3800 equivalent, as well as to operate. We're talking about truly bringing the cost of colour to businesses down to new levels and we're delighted to be leading that movement towards better market, performance, functionality and reliability in the market," said Ross.