UAE paint consumption more than AED630 million, says ICI Dulux

"Rapid development in the construction and real estate sectors are key factors fuelling growth in the paint market. There has been a 15 per cent growth over last year and we expect the industry to evolve even further over the next few years,"

added Chaturvedy.

Almost 60 per cent of the total paint consumed is from the exterior coatings segment, said Chaturvedy at an ICI Dulux seminar held recently. At the seminar, ICI Dulux launched a new exterior emulsion paint called 'Weathershield'- designed to withstand the UAE's high temperatures.

Available in several smooth and texture finishes, Dulux Weathershield guarantees 15 years protection against UV rays, helps bridge fine cracks, is resistant to moisture and has flame retardant properties. The paint does not contain any added lead or mercury thus making the product environment-friendly.

Tony Myers, Managing Director of ICI Paints' decorative licensing and export business said: "Annually, ICI spends more than US$ 50 million on research and development and 35 per cent of our business is represented by new products. The innovative technology behind Weathershield will ensure more durability of exterior surfaces and significant savings for customers."

The 'ICI Dulux Colour and Coatings seminar' held at Le Royal Meridien in Abu Dhabi gathered 200 UAE-based consultants, project managers, engineers and designers. The seminar was followed by an entertaining colour-themed fashion show presented by United Colors of Benetton.

Last year, ICI Dulux achieved sales of more than AED192 million in the Middle East and estimated sales growth to reach approximately AED640 million by 2010. The business is headquartered in the UK and operates 49 manufacturing sites in 25 countries, selling in more than 120 countries.