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Thursday, November 12 - 2009

Holiday Autos unleashes sales blitz by Beetle

  • United Arab Emirates: Saturday, April 29 - 2006 at 11:16
  • PRESS RELEASE

A team of six sales representatives from Holiday Autos Middle East joined forces with staff from Axis Holidays International and took to the roads of Dubai in their signature VW Beetle, armed with information and sweet treats.

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  • Sales team from Holiday Autos Middle East visit over 50 travel agents with VW Beetle
    Sales team from Holiday Autos Middle East visit over 50 travel agents with VW Beetle
The team managed to call on over 50 of Dubai's travel agents in the course of the day, leaving a trail of flyers, brochure dispensers and sweets in their wake.

The group brought travel agents up to date about developments within the car rental company, including information about the new trade incentive which will be running from April-October and rewards agents for their bookings with Carrefour shopping vouchers. They also left details about their new sales training initiative, and Worldwide Car Rental Guide (to be launched at the Arabian Travel Market next week).

Ben Kurian, Sales Manager at Holiday Autos Middle East, says;
"Our sales blitz covered a lot of agents in one day and created the impact we wanted. Holiday Autos Middle East is working very hard to support agents in developing selling skills and incentivising and rewarding performance- this is the message we wanted to get across and the agents responded very positively."


Holiday Autos Middle East is the only leisure car rental company in the region and part of the part of Holiday Autos International Limited, the world's leading holiday car rental company.

In the UAE, Holiday Autos has a GSA relationship with Axis Holidays Worldwide, a wholesale division within the Emirates Group of Companies, who develop sales through the travel trade community on behalf of the company.
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Notes and media contacts

About Holiday Autos Middle East

Holiday Autos Middle East is a part of Holiday Autos International Limited, the world's largest leisure car rental broker and winner of numerous industry awards. It offers low cost car rental in over 4,000 locations worldwide, and operates in over 60 countries. In 2004, the group's turnover was approximately £210m (AED 1.4 billion) handling in excess of 10 million car rental days.

Media enquiries:
Jonathan Walsh/ Sam Dancy
Face to Face PR
Dubai
Tel 04-3355863

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